Advertising & Marketing

Ilyashev & Partners advises Ukrainian and international companies on all legal aspects of advertising, marketing, brand promotion, and consumer engagement. We represent manufacturers of goods and services, retail chains, pharmaceutical companies, financial institutions, e-commerce operators, media companies, advertising agencies, and brand owners.

The practice covers a broad range of matters related to advertising campaigns, product promotion, digital marketing channels, consumer protection, and compliance with advertising regulations. The team advises on advertising through websites, social media platforms, mobile applications, online marketplaces, media platforms, and other digital sales and promotion channels.

The firm’s lawyers assist clients in assessing the legal risks associated with marketing campaigns, loyalty programs, promotional activities, sponsorship projects, and partnership arrangements. We also advise on the use of trademarks, copyrights, images, content, and other intellectual property assets in advertising and marketing materials.

Separate area of focus is advising on specific regulations regarding pharmaceutical advertising, medical device advertising, financial services, alcoholic beverages, tobacco products, electronic cigarettes, construction projects, gambling services, and other regulated goods and services.

The firm also represents clients in disputes involving unfair competition, unauthorized use of brands, violations of advertising regulations, protection of business reputation and consumer rights, and provides support during inspections by regulatory authorities and interactions with the Antimonopoly Committee of Ukraine.