FMCG

Ilyashev & Partners provides comprehensive legal support to Ukrainian and international companies operating in the food and beverage, consumer goods, retail, distribution, agribusiness, pharmaceuticals, and consumer markets sectors. The firm’s clients include leading international FMCG companies, major Ukrainian food and beverage manufacturers, retail chains, importers, distributors, industry associations, and investors.

The practice covers a broad range of legal issues related to the production, import, distribution, labelling, advertising, and sale of food products and consumer goods in Ukraine. The team has extensive experience of advising on food safety and quality requirements, technical regulations, sanitary standards, consumer protection, competition law, state supervision and control, and product compliance.

The firm regularly assists clients with the launch of new products on the Ukrainian market, legal risk assessments, drafting and negotiating agreements with manufacturers, suppliers, and retail chains, as well as matters relating to advertising, marketing, product promotion, and brand protection. The firm’s lawyers advise on product labelling, claims regarding product composition and characteristics, advertising campaigns, promotional activities, e-commerce, and compliance with consumer protection and competition laws.

One of the key areas of the practice is representing clients during inspections conducted by regulatory and supervisory authorities, challenging administrative sanctions, and protecting clients’ interests in disputes with governmental bodies. The team has substantial experience representing clients in matters involving unfair competition, dissemination of misleading information, violations of advertising regulations, restrictions on market access, product recalls, withdrawal of unsafe products from circulation, and consumer claims.

The practice also includes legal support for investment projects in the food production and consumer goods sectors, construction and modernization of production facilities, business structuring, corporate governance, asset protection, and dispute resolution between market participants. The team actively represents clients in commercial, administrative, and criminal proceedings related to FMCG companies’ activities.

Ilyashev & Partners also advises clients on crisis management, reputation protection, regulatory and reputational risks.