News date: 2 November 2012
Irina Kirichenko, Patent Attorney of Ukraine, Lawyer of Ilyashev & Partners, made a report “Legal aspects of advertising content on the Internet” at the special conference on internet marketing in the pharmaceutical industry «I-Pharma Marketing Conference – 2012″, organized by Morion and held on October 31, 2012 in Rus Hotel.
In the report Irina Kirichenko emphasized some aspects of drug advertising in the specialized Internet media and pointed to responsibility for violations of legislation on advertising.
The conference was also attended by Igor Kryachok, Director of Morion, Yuriy Chertkov, Director of Medical Marketing Agency, Sergey Orlik, Farmconsulting Project Manager, Sergei Borodkin, Head of Special RX-products Division of Teva Ukraine, Maksim Zhumenko, Senior Manager of Media Department of GFK Ukraine, etc.