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Irina Kirichenko Delivered a Speech at Pharma MCM Forum

News date: 2 November 2015

Irina Kirichenko, lawyer at Ilyashev & Partners Law Firm, delivered a speech at the Pharmaceutical MultiChannel Marketing Forum held by Morion Publishing House on October 29-30, 2015 in the conference hall of the Rus Hotel in Kyiv.

Pharma MCM Forum was devoted to pharmaceutical marketing, including use of traditional and modern approaches. The Forum brought together the leading marketing experts of the pharmaceutical market of Ukraine and foreign visitors. During the event, the experts tried to determine the place of multichannel marketing in promotion of pharmaceutical products today and forecast the changes expected in the field in the near future. The participants discussed approaches allowing to effectively implement the communication channels new for the Ukrainian Pharma and to ensure synergy during use of traditional and modern channels. Importantly, despite the difficult times for the Ukrainian pharmaceutical market the general conversation discourse and atmosphere of the event were charged with optimism considering the crisis as additional options. The event was organized by Morion, Medical Data Management, UkrComEkspo, and Medical Marketing Agency was a co-organizer. Partner support was provided by Proxima Research, Teamsoft, New Strategies Group, and Weekly Apteka was a general information partner.

The problem discussion “Rules of promotion of medicinal products – what is good and what is bad…” was opened by Irina Kirichenko, patent attorney of Ukraine, lawyer at Ilyashev & Partners Law Firm, who in her report “Legal contra-indications of promotion of medicinal products” referred in detail to the new recommendations of the Antimonopoly Committee of Ukraine governing recovery of penalties and their amount in case of unfair competition, and announced amendments to the copyright law.

Irina Kirichenko has 15 years of experience in the protection of intellectual property rights in court. Irina’s key projects include representation of the world’s leading pharmaceutical companies JSC “Grindeks” (Latvia), JSC “Nizhpharm”, Takeda (Japan), Megainfarm GmbH (Austria), Feron (RF) in litigations on protection of their patent rights, and trademark rights – names of medicinal products Mildronate, Cardiomagnyl, Chondroxide, Viferon.

Irina is recommended by the international directories The Legal 500 – EMEA 2015 and Chambers Europe 2015 as one of the leading Ukrainian lawyers in intellectual property.

About the event

Pharma MCM Forum is an expert industry event, communication platform for exchange of experience for the executive directors and marketing specialists of pharmaceutical companies, experts and analysts of the pharmaceutical market. The Forum is devoted to channels and rules of promotion in the pharmaceutical market, new trends in traditional marketing channels and digital promotion in the pharmaceutical business.